Villa Serrana is a mountain urbanization that has existed in the Department of Lavalleja for more than half a century, but it seems to have found its place of interest in the most recent decade for the renewed public in search of ¨the weekend house¨. Perhaps not in the terms to which we were traditionally accustomed, because the new rurality is temporary, and is made up of a mixture between the productive tradition and the experiences linked to the new desires for the landscape, and its possible associated manufactures that open up a series of opportunities to inhabit or make profitable the landscape from the new technologies.